Top 7 Car Interior Cleaning Hacks

Car's exterior washing is generally done on a regular basis, but most of us neglect washing your car interior. Remember, car interior washing is in fact more important the exterior washing.

Here are 7 car interior washing hacks which will surely make your car's interior look great. Have a look at these seven wonderful car interior cleaning Hacks coming right out of your kitchen.

Cooking Spray – Grab some cooking spray from your kitchen and simply spray it on the inside rubber seals of the car doors and rub it in with a paper or soft cloth towel to prevent the doors from icing shut or sticking when it is icy at the outdoors .

Coconut Oil And Cupcake Mold – On the dashboard and cup holders of your car, you can apply some coconut oil. It not only prevails dust from settling again, but it also provides a little shine. You can keep a silicone cupcake mold inside each holder to prevent the cup holders from getting dirty again. So, whenever they become dirty all you have to do is rinse them out.

Big Cereal Containers – Place your big cereal container with a recycled bag. The best thing about doing this is that while it is closed, everything stays safe inside even if it falls over. Another great thing is that when the recycled bag gets dirty you can wash it inside the container.

Coffee Creamer Containers – Old coffee creamer containers fit neatly in the backseat cup holders. They allow for snacks to be given a few at a time and are an excellent choice for snacks. Your car's backseat will stay clean and your kids can reach them easily.

Lint Rollers – Lint rollers are important to keep in your car as it is something which can be used effectively for a quick roll over in the backseat of your car before you go for grocery shopping to get rid of your pet dog's hair or you can brush Your suit jacket before visiting your office as a final touch-up.

Water And Vinegar – A mixture of one part of water and three parts of vinegar helps keep your car windows free from ice. You should keep the mixture in a spray bottle and spray it every night when you park the car. Next morning you'll see that your car windows are ice free while your neighbors are scraping ice from their vehicles.

Recycled Bags – Place them over your headrests in the seat, so they will provide extra storing space which you can use for grocery and other things as well.

However, if all these tricks still fail to keep your car clean then visit a renovated auto repair shop to get the best car interior cleaning services.

Cirrhosis of the Liver – Ayurvedic Herbal Treatment

Cirrhosis is a slowly progressive disease in which healthy liver tissue is replaced with scar tissue, effectively preventing the liver from functioning properly. The scar tissue blocks the flow of blood through the liver and slows the processing of nutrients, hormones, drugs, and naturally produced toxins. It also slows the production of proteins and other substances made by the liver. Causes of cirrhosis of the liver include hepatitis C, fatty liver, alcohol abuse, chronic viral infections, inherited disorders, reaction to drugs and prolonged exposure to environmental toxins.

The Ayurvedic treatment of cirrhosis of the liver focuses on increasing the cause, reducing or reversing the damage done, and preventing further damage to the liver. Medicines like Arogya-Vardhini, Shankh-Vati, Sharpunkha (Tephrosia purpuria), Kutki (Picrorrhiza kurroa), Punarnava (Boerhaavia diffusa), Bhrungraj (Eclipta alba) and Tamra-Bhasma are used to reduce swelling, infection and blockage in the liver cells . Medicines like Punarnavadi-Guggulu, Gokshuradi-Guggulu, Punarnavadi-Qadha, Gokshur (Tribulus terrestris), Saariva (Hemidesmus indicus), Deodar (Cedrus deodara), Aparmarga (Achyranthus aspera) and Sahinjan (Moringa pterygosperma) are used to reduce fluid retention and Help in the blood circulation. Medicines which act on the 'Rakta' dhatu (tissue) of the body are useful in this condition. These medicines include Indrayav (Holharrhina antidysentrica), Patol (Tricosanthe dioica), Kutki, Saariva, Patha (Cissampelos pareira) and Musta (Cyperus rotundus).

Medicines like Guduchi (Tinospora cordifolia), Amalaki (Emblica officinalis), Yashtimadhuk (Glycerrhiza glabra) and Gokshur are used to prevent fibrosis and partially reverse the damage to the liver. Ashwagandha (Withania somnifera), Shatavari (Asparagus racemosus), Bala (Sida cordifolia) and Nagbala (Sida humilis) are used to reduce immune dysfunction of the body. Inherited disorders like hemochromatosis, Wilson's disease, glycogen storage disease, and cystic fibrosis are specifically treated with different herbal medicines. Panchamrut-Parpati, Suvarna-Parpati and Suvarna-Sutshekhar-Ras are used to stabilize the liver and prolong life.

It is important to avoid known offending causes of cirrhosis of the liver. A total abstinence from alcohol; Avoiding potentially harmful drugs; And preventing exposure to environmental toxins, are necessary steps before handling treatment. Diet modifications, and a reduction in salt intake are also helpful.

Why Do People Prefer Ankle Socks?

In recent years there is a huge increase in the number of ankle socks available in the market. These units are the trendiest styles at present. They make an important part of any wardrobe. They add great aesthetic appeal to any outfit. Most of the men and women buy this footwear as it offers undisputed elegance. They are not just known as fashion garments but also have achieved their purpose of comfort and protection. These units are just perfect when right occasion and right fashion are coupled. Over the years the popularity of these units has increased forcing the manufacturers to make the best in terms of quality, style, design and colors. They deliver multiple benefits to your feet and also add style.

More and more people are preferring ankle socks due to the various benefits they offer. They do not leave any imprints of elastic on your legs as there is not tight sensation. They give great fit and only hug the foot and so they do not get stretched. Since they are not worn till the leg area it gives more breathing room to your feet. They help to keep your feet cool and dry in summer and provide the needed warmth in winter. They protect your feet from blisters and swell. They are best suited for summer as these units are lighter, cooler and more breathable as compared to normal socks. They are not just functional but also offer many fashion benefits. These units add style to any outfit without taking away from the intended impression. They contribute to a trendy look and can be paired with any outfit.

As there are multiple options available, it can be a mind boggling task to choose one. Ankle socks are available in eye catchy colors from bright to pale. They are available in different patterns and designs of dots, stripes, floral and festive prints. All this can be an overwhelming experience for the shopper. Surfing online is the best option to buy these units. They are many websites like sock company, zappos, mountain footwear and others. Amazon has best collection of ankle socks from all reputed brands at affordable price. Comparison sites like nextag also give you the opportunity to compare and choose the right footwear at low cost. You can also buy them from your local departmental stores like Sears, Walmart, Target which have wide selection of this piece of clothing. Surf around and pick the best socks to fulfill your functional and fashion need.

Some of the top brands for ankle socks are thorlo, Wigwam, Bridgedale, Darn Tough Vermont, REI and Patagonia. These units can also be customized depending on your taste and size. You can add a logo, print, name or write something on a customized unit. These units are more popular with athletes and cyclists. Some basketball players wear really small ankle socks which are not to be seen. They are called 'no show'. They can be made for all foot sizes. These units are trendy and worn by girls who dress up in Gothic fashion or as a punk. There are many fake custom ankle socks available in the market so do not get cheated and choose the authentic ones with superior quality.

As socks undergo lots of wear and tear it is best to opt for ankle socks from reputed brand which adds fashion and function.

Wristlet or Purse – Which Is More Practical?

Different types of bags are entering the market right now and all of which are created to answer the varied needs and wants of a women. If you are a type of person who carries whole lot of things when going to work or school, extra large handbags are there to suffice your needs. On the other hand if you want something that is stylish and medium sized, go purchase a tote bag to make things light and convenient. But for those who want super small bags larger than wallets, they have two strong contenders to choose from, wristlets and purse bags.

Purse bags are circulating in the market way back the early Victorian times as they are used by many royalties to put minute things like jewelries, lipsticks, mirrors and other small items. To this date, they are still very popular to trendy women as they use this bag to keep safe small items such as cellular phones, mirrors, compact make ups, cards and all others. Recently, a new style of bag is entering the world of fashion, they are called wristlets. Wristlets are smaller than handbags which make them quite similar to purse bags only they have wrist cuffs or straps that can be used to secure the bag on the hand of the carrier. Their main purpose is to make the bag always attached to the bearers' body giving a more secure feeling that your bag will not be lost or misplaced.

However, these two practical bags are becoming so closely rival that choosing which amongst them is more practical and sensible to use is being placed in great question. If you're one of those who are just so confused which bag to purchase, see this brief comparison below.

  1. Wristlets are more convenient and easy to use – unlike purse bags which do not have straps or wrist cuffs, wristlets are indeed much more easy to use than the later one. They also come on various shapes and sizes to answer your varied needs and wants. Purse bags however are also small and handy but they lack on some factors like straps to make them well attached to the bearer's hand. You can also choose a wristlet that entails different compartments to keep safe everything from your cellular phone down to your suitor's calling card
  2. Wristlets are both fashionable and secured – one of the main reason why wristlets are far more sensible to use than purse bag is that they come from various straps and cuffs. If you want something that is trendy and fashionable, choose a wristlet that has a removable strap or adjustable wrist cuff. This is the main selling point of wristlets, you can hold or wear them by hand ensuring that the bag is always close to your body that it will not be lost or misplaced.
  3. Wristlets are lightweight and easy to clean – most wristlets are made from cotton materials that makes them easy to clean and very lightweight. Handmade wristlets are also becoming more and more popular due to their unmatched quality and supreme affordability. Handmade wristlets are so durable that they can be wash by hand or machine as they are made using high quality materials and strict human techniques.

It is very much obvious that wristlets entail tons of benefits and advantages than purse bags. However the choice is still yours and depending on your needs and wants, you can go more bold and classic through purse bags but if you want something that is modish and trendy go for wristlets. Wristlets can be tagged as the modern day version of purse bags making them beautiful, durable, secure and convenient.

Washing Machine Motors – Common Problems Related to Washing Machine Motors

Washing Machine Motor is a device used for driving the clothes in the washing machine and induces the machine to run at a predetermined speed.

It runs with the help of the AC induction motor and this is powered with the help of DC to AC inverter. It is located on the lower body of the machine and the motor forces the belt to tumble the wash tub. The motor is responsible for the tumbling, rotating and washing of the clothes. It is a double speed capacitor that helps in running the washing machine in an open induction system.

The motor is empowered with running at a low, medium and high level based on the requirement of washing. It is also assigned with the operation of spinning and drying the clothes. The machine is installed in the washing machine in a horizontal way and it is built up with high starting torque. It offera reliable operation and easy maintenance. It can be used in a fully automatic machine and also in the semi-automatic washing machine.

Types of Washing Machine Motors

Some of the types are heavy duty, single phase, three phase and explosion proof motors. Those with overload protection offer long tenure to the washing machines. Heavy duty version is used for washing machine to work on high loaded power.

The machines runs tough and stubborn and makes the spin tub to rotate faster. Heavy duty versions are mainly used for high voltage consumption washing machines. Single phase one consumes low power. Single phase type can be used for washing machines having separate units of washing.

For example single phase version is used in spinning machine and dryer machine. Three phase type has strong power voltage and works easier on tough current connections. The electricity power is used in an enhanced manner in the three phase versions.

Common related problems

Washing machine motors face the problem of out of order due to the high voltage electricity and overloading of clothes in the washing machine. Overloaded washing machines force the equipment to move swifter with a harder action and this leads to motor repair. It often faces the problem of a squealing noise and this is caused due to the lack of lubricate oil. Sometimes the belt of the washing machines does not rest up the motor promptly and this causes improper tumbling of the washer tub.

Defective lid switch also results in the non-movement of the motor. The breakage results in the slow working of the motors. The couplers are made out of rubber and plastic and there are many chances for breakage. Defective running is also a common problem associated with the washing machines.

Some helpful tips

The motors of the washing machine should be rehauled and services should be conducted regularly with the guidance of the professional service person. In the process of removal, the electrical connections relating to the washing machine should be disconnected to ensure safety.

It is always prone to burning out. This is caused mainly due to the frequent and continuous usage of the washing machine. Overloading of clothes leads to repairs and these can be rectified by adopting some small steps in this regard, basically by using minimal quantity of clothes for washing and another tip is the washing machine should not be allowed to run continuously for a long time. Intervals are needed and this makes the motor to cool down. It should be replaced in case of continuous problem. It should not be overheated and minimal usage per day should be adopted.

Best quality should be purchased and for this the best brand washing machine should be selected. Motors should be used in a manner to provide a long life to the washing machine. Leaking of water in the spin tub should be immediately attended to and repaired, otherwise it may lead to spoilage.

Continuous spilling of water over the motor results in the burning of the same. All the functions relating to the washing machine is mainly connected to the motor. It is considered as an essential part of the washing machine especially in the process of washing and rotating of the spin tub.

Buying Clothes For Your Pet Ferret

As it has become common for dog owners, ferret owners now have the option to buy clothes for their little friends. It is not always easy to find ferret clothes, as they have not become the most popular pet (yet!); The good news is that the clothes available for ferrets are usually all the same size.

The clothes available for your pet ferret are also much like dogs, in the regard that you can find t-shirts, sweaters, and jackets, and even different hats and caps. The heavier clothing for ferrets, like the sweaters and coats, are also functional as they will keep your ferret warm on cold days if you plan on taking them outside. The t-shirts available for ferrets are the most popular as they can be worn more of the year around. But like the other family pet, ferret clothes are usually purchased to make them look even cuter.

Ferret clothing is safe, as long as it is always inspected for any type of wear or chewing. Make sure your ferret looks comfortable in the clothing, however, so check that it does not restrict their movement as they are very active.

Some of the larger chain pet stores will carry ferret clothes, but you may have to venture online to find a wider selection. Fortunately, ferret clothing is not very expensive and can usually be found for fewer than ten dollars. You can do a little shopping around online for variety, but you no longer have to be a dog owner to dress your pet ferret!

Guide to Shopping for Sterling Silver Jewelry Online

If you're shopping for sterling silver jewelry via the world wide web, it's important to know some essential terms that can help you easily identify and choose the pieces that you wish to add to your collection.

Sterling silver is a precious metal, which means that it is measured by the troy ounce weight system. It is said that approximately 31.1 grams of sterling silver equal one troy ounce. Many jewelry experts agree that any piece of jewelry that weighs at least one gram per inch is a bold design, which means a 7 "bracelet with 7 grams of silver would have considered a substantial presence." 18 "necklace with 18 grams of Sterling silver would also be recognized as a bold find.

When shopping online, you may find width measurements noted in either inches or millimeters. It's important to understand the two and how they translate in order to make sure you are getting the perfect piece of jewelry. A 1/4 "bracelet or necklace may be listed as 6mm, while a 1/2" design may be noted as 12mm. A 3/4 "style equals 18mm, while a 1" width may also be described as 24mm wide. It helps if you have a ruler that gives measurements in both inches and millimeters, which will help you to instantly visualize the width of an item as you shop online.

Sterling silver jewelry is hallmarked with a marking of .925. This number symbolizes the content of sterling silver, which is 92.5% pure silver and 7.5% of another metal, which is typically copper or other alloy as allowed. The hallmark is typically found on the inside band of a ring or on the clasp of a necklace. Earrings are typically hallmarked on the butterfly back or on any surface that can accommodate the identifying mark.

If you are already a lover of sterling silver, then you have probably come to recognize the affordable nature and intricate jewelry designs available for purchase. If you are a beginning collector or are simply looking to build an impressive jewelry wardrobe without spending a fortune, sterling silver jewelry may be your answer. Because it is less expensive than gold, wearers can enjoy a bold presence at a fraction of the cost. Whether you are in the market for a simulated diamond, other gemstone recreation or you prefer genuine gems, you will find it all in sterling silver. If you are searching for a clean look that offers nothing more than a fantastic all-metal design, you will find an equally impressive product line in this popular and precious metal.

As a final thought to shopping for sterling silver jewelry online, always keep in mind that buying a product sight unseen means that you are trusting the retailer to give a complete and truthful description of the product being offered. As such, you should always shop with a reputable company who stands behind their product and their service. Sterling silver jewelry is a beautiful way to showcase your good taste, and you will take even greater pride in knowing that you got a great deal from a descripting retailer who appreciates your business.

Top 3 American Fridge Freezer Manufacturers

American Fridge Freezers add style and sophistication to a kitchen not to mention practicality. The side by side fridge freezer integration saves space and despite what many people think they can be fitted in most mid-sized kitchens and even in a small kitchen. The American Fridge Freezer market is dominated by few major players and here are the top 3.

Please note that these American Style Fridge Freezer manufacturers are not listed in any given order since this is not the intent of this list. These are simply what we consider to be the top manufacturers of this type of household appliance.

Samsung American Fridge Freezers

Over the years Samsung has become a major player of the household appliance market with top notch products in various fields such as the home refrigeration with a unique line of products like the stylish American Fridge Freezers. Samsung H series was a success with side by side refrigerators in black, white and stainless finishes to add style and elegance to any kitchen design.

The new G series side by side refrigerators utilizes a high end insulation technology that provides an extra 100 liters of internal space without affecting the exterior dimensions. Samsung's unique humidity control technology also known as Twin Cooling Plus keeps food fresher for longer by maintaining a humidity level of up to 75%.

Samsung American style refrigerators offer all the functionalities you and could wish for in a fridge freezer. Tilt can carry, Fresh Room, bigger box drawers, LED Tower Lighting and the list goes on and on.

Price range of Samsung side by side refrigerators vary from £ 600 all the way up to £ 1500.

LG American Fridge Freezers

LG is well known for its high definition Plasma and LCD TVs but what many people do not realize is that LG also excel in the manufacturing of other household appliances, such as Fridge Freezers in particular the American style ones.

LG American Refrigerators different from others for being what they call plumbing free, allowing you to install it everywhere you wish without the need of having to worry about being near a water pipe and tap. LG's unique linear compressor minimizes mechanical loss, saves energy, reduces noise, increases durability and brings nature's freshness efficiently to your home.

Amongst all manufacturers LG is the one that cares the most about the environment by producing the most eco friendly refrigerators. The LG linear compressor helps you reduce your home's carbon footprint by an amount equivalent to planting 16 new pine trees each and every year.

If you are looking for energy efficient eco friendly and cost effective American style refrigerator LG is your brand of choice.

Bosch American Fridge Freezers

Bosch household appliances are of the highest quality with incredible functionalities, attention to detail, stylish finishes not to mention the energy efficiency of all products. All these characteristics put Bosch among the high end manufacturers of white goods. With Bosch American Style Refrigerators is no different.

Bosch refrigerators go a step further when the subject is energy efficiency as they can save anything from 20% to 40% than ordinary A + rated models, thanks to the exclusive "Green Technology Inside."

All refrigerators have a stunning finish be it in gloss black, white or stainless steel with external in-door LED electronic controls, separate cooling systems in the fridge and freezer sections that prevent transfer of odors, SafetyLock and indoor water and ice dispenser.

Now it is up to you to decide which is the American Style Fridge Freezer that best suits your needs or the one that will blend in better with your kitchen design.

Starting a Taxi Business in Uganda? There Is More Than Meets the Eye

A typical investor in the taxi business in Uganda is going to encounter two key issues even before they start making their first shilling. I explain these issues below.

When I first bought a used taxi from my grandparents, I took it for repair to a mechanic in the Wandegeya suburb. He “over hauled” it and told me it was in perfect condition. One week later, the differential had developed a few problems. Next the crank shaft had a few issues. I eventually over came these issues but then came the witchcraft story.

A typical Ugandan reader is probably surprised that I haven’t raised the issue of business and witchcraft before. It seems many Ugandans firmly believe that going to the witch doctor and giving your last white goat(and with no spot of black) is going to turn your business into an overnight success even if you cannot differentiate(no pun intended) between cash as profit(which you can use as dividends) and cash from sales(which you should not use until all expenses are settled).

So the witchcraft story is this; I hired my cousin John [not real name for obvious reasons] to work as the taxi’s first conductor. He according to the family rumour mill “bewitched” the taxi because:

*Day 1. The suspension broke.

*Day 3: The crank shaft developed further problems.

*Day 5. The differential was shaking again.

*Day 7: The taxi knocked someone crossing the road at Ndeeba.

In the 1 month that the taxi was in business, I made only Shs 7,000! Oh, I used that to bail out the driver at the police station. I am not one to consider the validity of the witchcraft story but that brings me to the taxi business and factors to consider if you are to invest in it.

First the CONS (of course)

1. Mechanics without ethics

There is a possibility that when I took the taxi for refurbishment, the mechanic to whom I entrusted the repair provided me with a pro-forma invoice for parts he didn’t install, obtained them second hand or third hand or even that he didn’t carry out all the necessary repairs. How could I verify that with no knowledge of the intricacies of a car, let alone a second hand taxi from Bungokho?

You can of course get round this issue by instead taking your Toyota Hiace (the predominant model used for taxi business in Uganda) to Toyota Uganda’s repair workshop. Don’t expect of course to pay Shs. 7,000 for repair. They use computerised diagnostics and their mechanics use a logging system to bill you by the hour. Oh and of course they use new and genuine parts so forget that used crank shaft your mechanic Kakooza will find you from Kisekka market. As per the Toyota Uganda website, you can expect to start paying for servicing for a Toyota Hiace Model from Shs. 183,900.

2. Difficulty of revenue verification

Unless you are driving the taxi yourself or install cameras just like the London Buses or National Express buses in the UK, it is virtually impossible to ascertain passenger numbers on any given route at any given time. I know many a business owner will circumvent the issue by not paying the driver/conductor wages an instead demanding a fixed daily/weekly sum say 6 days a week with Sunday being the “driver’s day”. The driver’s day being the day he doesn’t pay you as all revenue will go to wards earning their keep. This may work to an extent until the driver/conductor tells you:

“Mukama wange, Walk to work etuletedde bizibu” [My Lord, we were unable to make sufficient money today owing to the “Walk to work” demonstrations].

He then proceeds to hand you half the agreed fee. How do you verify that driver’s story?

Oh there will be numerous of those stories. Next time it will be that Uganda Taxi Operators and Drivers Association (UTODA) is fleecing them and they have fought back, then another day; Traffic Police “search and stop” operations have resulted in massive delays followed the next day by a strike by drivers. Of course you as their “Lord” cannot be inhumane and continue to demand the fixed sum can you?

Like I have hinted, if you are seriously considering investing in this sector, perhaps you can find a supplier for on board cameras. However for simplicity and line with the norm in Uganda, I will therefore propose that the potential investor stick to the common practice of agreeing with the driver a fixed “contractor” rate for a given route. I would however recommend that this rate be verified through corroborating with different drivers of the route the taxi will ply.

3. Starting capital and cost of financing

Owing to a vehicle being considered to be a key asset in Uganda,it is pretty common for this investment to be financed by a commercial bank loan or lease financing from companies such as DFCU Leasing Limited. In addition many car dealers are happy to provide loan financing. You can get a decent used taxi (complete with stripes and fixed seats) for about Shs 17m going by my research information from autotrader.ug.

Now the key issue in respect of cost of financing. Following the recent increase(November 2011) by Bank of Uganda of the Bank Rate to 29%, I can expect that the commercial banks will increase their lending rates to an average of 31%. The Bank rate is the rate at which commercial banks can borrow from the Central Bank as a lender of last resort. The significant cost of financing will as we shall see later on will have a significant impact on expected return on capital.

4. Long period over which to realise profitability and to recover your investment

I now set out my analysis of the estimated profitability for this business.

I have estimated that the investor is purchasing a taxi to ply any one of Kampala and its suburb routes. I am using the most common model which is the “contractor model”. The model being that the driver provides the investor with a fixed agreed daily sum for 5- 6 days a week with the 7th day for the driver/conductor to earn their keep.

In this model, the driver/conductor therefore incur all day to day expenses that is; fuel, daily and monthly UTODA fees, loading fees,KCC fees, stage fees et al. The owner will however incur costs of repairs and maintenance as well as insurance costs.

Summary of profit position:

Revenue per month: Shs 750,000 (estimated at Shs 30,000 per day for 25 days)

Repairs and maintenance per month: 183, 900 (estimated from Toyota Uganda workshop information)

Financing costs: 439,167. (estimated on interest rate of 31% on a 17m car. The rate is estimated on Nov 2011 Bank of Uganda Bank rate plus a 2% margin)

Insurance(3rd party): 4,167

Monthly net profit: 122,767

Annual profit(A): 1,473,200

Capital cost(1994 Toyota Hiace, used)(B): 17,000,000

Return on capital(B/A): 11.54 years!

As can be seen from the above analysis, forget your money in this sector. You can of course now at this stage if you like go visit the witch doctor who will perhaps use his spells so that customers prefer your taxi to all others and he will also magically my analysis above to give a return in perhaps 1 month. [Please note that the last statement is made in jest and I wouldn’t expect a serious investor to consider witchcraft for business success].

5. Saturation of the market and related moves.

There are too many taxis in Kampala or almost anywhere else in Uganda. It seems every where you turn there is a taxi and so I don’t even need to go into the details of this but it is certainly worth noting the trend for this sector. As there are too many taxis in Uganda, judging by several reports from UTODA, eventually the politics surrounding this industry will be played out and then the several government initiatives to try to de-congest the new and old taxi parks in down town Kampala; and instead move taxis to out of town satellite taxi parks like Ndeeba will become a reality. Alternatively we may finally see a move to commuter buses instead of taxis as promised by former Mayor Nasser “Seya” Sebagala.

And Now the PROS

1. Fair return on capital, assuming no financing.

The main advantage for this sector therefore is for the investor who is going to invest without incurring the cost of borrowing. I set out below the projected return on capital without the cost of financing:

Revenue per month: Shs 750,000 (estimated at Shs 30,000 per day for 25 days)

Monthly Repairs and maintenance: Shs 183, 900 (estimated from Toyota Uganda workshop information)

Insurance(3rd party): 4,167

Monthly net profit: 561,933

Annual profit: 6,743,200

Capital cost(1994 Toyota Hiace, used): 17,000,000

Return on capital: 2.52 years

As can be seen from above, the return on capital without cost of financing reduces to a 2.52 years from the onerous 11 years in the first analysis.

2. Security for further financing

Assuming you have not borrowed to purchase the taxi then a further advantage is that in Uganda, vehicles are preferred assets to use as collateral for borrowing owing to the fluidity of the used car market.

3. Alternative one off uses

The advantage of the taxi of course is that you can use it for one off uses like private charters or for example for private uses of advantage to the investor for example; taking the children to school, for funerals or; like me in Uganda who in 2005 mustered the courage to take the taxi on a test drive in the night by going to visit that “Mzungu” girl I wanted to impress.

I think John’s witchcraft was already at work because when I returned home from visiting the girl, I crashed into the neighbour’s wall as I tried to reverse the taxi so as to make the tight turn into the home gate. I insist it was the witchcraft at work and of course not the fact that I had no experience whatsoever in driving a long vehicle!

SUMMARISING AND THE FINAL WORD

First the numbers.

On the basis of my analysis:

*Capital investment(A): Shs 17,000,000

*Revenue per year: 9,000,000

*Profit per year (revenue excluding all expenses and interest) (B) is Shs 1,473,200

*Return on capital(years to get capital back) (A/B) is 11.54 years.

*If you however don’t incur the cost of financing then this return period is estimated at 2.54 years.

Now the basics you must get right before investing:

*Research on a fair contractor rate. As the preferred model in Uganda is to hire out your taxi to the driver/conductor, it is worth spending time speaking to various drivers and perhaps even UTODA to establish a fair price for your route and ensuring you get the agreed rate without any “mukama wange” stories.

*Consider cheaper financing options. Too often we ignore the advantage of pooling funds say from family members and friends. This can provide equity financing(interest free credit) rather than the crippling commercial bank loans.

*A decent and trustworthy mechanic is a must. Best of luck!

FINAL WORD

By principle I am wary of business models where you are unable to understand or verify the intricacies of the revenue recognition and can hardly verify the costs to establish efficiencies and so on that basis, for me this would be a “no-no” sector.

It however has the key advantage of simplicity of revenue stream and perhaps that is why this has resulted in the over investment in this sector including by [financially] illiterate people.

If you are therefore drawn to the simplicity of this type of investment plus the advantage that the vehicle is security for further borrowing then by all means invest in it and then all you have to ensure is that you do not hear tales from Kakooza of the “differential is shaking.”

Brand Creation and Criteria for Development

1.0 What is a brand?

Brands can be defined in two ways. Firstly, a brand can be an identification or a mark that differentiates one business from another (through a name or a logo, for example). Secondly, a brand symbolises how people think about your business.Building a brand helps customers in their decision-making, creating a perceived knowledge of what they are going to buy – before they buy it. Brands are based on three related criteria.

Confidence in a business, product or service doing exactly what the customer already believes it will do. For example, a 24-hour convenience store brand can be based on customers' confidence that it will be open, whatever the time of day or night.The emotional response of the customer to purchasing a product or service. For example, a clothing retailer can create a brand based around making their customers feel good about what they wear, how they look, how good they feel about buying clothes from that shop and what it says about them to their peers. (Josephine Collins, (March 2008)

A brand builds a unique personality for a business, and therefor encounters a defined type of customer.Most importantly, branding is based on consistently rewarding the confidence and delivering the expected emotional response. For example, a domestic cleaning company can build its brand successfully if customers' homes are always thoroughly cleaned, the owners believe that they are using the best cleaning company and feel good about returning to their newly cleaned homes. Your brand can cover your business as a whole or separate products and services. (Josephine Collins, March 2008)

When starting your own business, one of your most important concerns is to develop your company's face to the world. This is your brand. It is the company's name, how that name is visually expressed through a logo, and how that name and logo extend through an organization's communications. A brand is also how the company is perceived by its customers – the associations and inherent value they place on your business.

A brand is also a kind of promise. It is a set of fundamental principles as understood by anyone who comes into contact with a company. A brand is an organization's "reason for being"; It is how that reason. (Josephine Collins (March 2008)

Is expressed through the various communications to its key audiences, including customers, shareholders, employees, and analysts. A brand should also represent the desired attributes of a company's products, services, and initiatives.

Apple's brand is a great example. The Apple logo is clean, elegant, and easily implemented. Notice that the company has altered the use of the apple logo from rainbow-striped to monochromatic. In this way they keep their brand and signal in a new era for their expansive enterprise. Think about how you've seen the brand in advertising, trade shows, packaging, product design, and so on. It's distinct and it all adds up to a particular promise. The Apple brand stands for quality of design and ease of use.

Brand is a big buzzword in today's market, but what exactly does it mean? Simply defined, is the brand essence and purpose of what your business stands in the minds of your customers, that they think what they purchase, both tangible (physical) and intangible (subtleties and feelings) .For example, Nike products provides sports physical. Nike also "selling" speed, fitness, strength, and style.

The brand is not accident, you should definitely show & tell the public what you want them to know and remember about your business unique.

Branding is the action of transferring the brand to target market and create emotional tie to your unique product or service. Branding attract, satisfy and retains customers. Nike work through their consistent visual, logos and logos determined using well-known athletes as spokespeople for the transfer of non-tangible of their brand.

The brand is important because it solves a problem for consumers. The brand helps them to choose that product or service quality, safety, or function can not be complete until after the purchase is made is identified. Branding builds trust although can not remove some risk, especially when doing business with big corporations located outside a local geographic area (credit card companies, broker, online shopping).

Without brand name, products and services easily be compared with each other, any financial institution, insurance representative mix, chocolate bar, coffee, beans, and athletic shoes will be indistinguishable from another, even if in reality a big difference in quality, price, Taste, and service can exist.

The Logic behind branding is very simple: If your target market is familiar with your brand and good imagination, they more likely to purchase products and services. But consumers do not know what your business is all about unless you tell them!

Is your company branded? If a distinct graphic, slogan, or feeling does not emerge when buyers hear or see your company name, the brand of your business has yet to be defined and developed. Customers must clearly understand and agree with the nature, character and purpose of your product or service before they'll buy it. And how they know if you do not inform them? Hire a professional graphic designer, copywriter, advertising agency to help create and promote your brand of.

It's never too late to embark on your own branding campaign, regardless of size and age of your business. Creating a successful brand takes deliberate thought and execution, but the sooner you start, the faster the results you see on your bottom line. Here's how to start:

* Who you are defines what you offer, your method of business, their audiences, and why customers should believe in your products and services is placed.

* The transfer decision and its recognition of all other companies with strong reference image, logo, typeface, colors, slogan, jingle, theme, or tagline. For best results, work with professional skill in graphic design and copywriting.

* Commit to consistently carry your brand through every aspect of your business- stationery, marketing materials, advertising, signage, product packaging, customer service, etc.

Invest in your brand is investing in the success of your company. Obviously know that you are and what you offer, then loudly and consistently portray the image with your target market. Brand of your business is a powerful asset, and therefore maximize its value!

In fact, a brand is mental real estate '. It's a set of expectations a company instills in its customers and prospects, as well as its employees, suppliers and competition. Further, it's a service / product or concept that's easily distinguishable from others. Most important, a brand should strengthen how you communicate with customers. I believe that successful branding begins with the recognition that everything a company does / says must drive profits and increase value for the customer. Sounds easy. But what is the true value of branding initiatives (ie, your ROI), and why invest time and money this seemingly non-revenue-generating activity? In truth, there are many rational reasons, including:

Market Differentiation (competitive advantage)

Customer buying preference (retain a positive impression)

Supports the highest possible tolerance to price (perceived value)

Increased cross-sales opportunities (better profit margins)

Better awareness and recognition (leadership in the market)

Investor confidence (plus employees and external alliances), etc.

Without question, successful branding initiatives can have incentive payback and add genuine value to your company, whether new or well-established. However, your brand's success depends on an implementation strategy consisting of four essential must 'principals. It must be a genuine reflection on your core strengths-values-management commitments and align with your customers' values.

Your brand must also identify a unique position that clearly differentiates you from competitors. It must carry through every aspect of an organization, meaning you must articulate your brand identity into a series of actions, beliefs and tools. Finally, and perhaps most important, it must be consistent over time.

In every brand development process, we employ four distinct elements, each weighed equally. First, the Value Proposition; It defines the uniqueness you provide to customers. Brand Character Definition and Expression follows; The character of your brand must make sense to your most important customers (While your logo is part of your branding, other important elements include corporate identity, company boilerplate, and collateral materials such as brochures, ad templates, website identity, etc.) Next , Positioning Statements must express your place in the market to help suppliers, investors, customers and competitors understand your intent; These concepts often form a mission statement or a byline tagged to your company logo. And Lastly, Key Messages must consistently communicate your chosen information; These must promote the brand intent and be consistently employed by the entire team.

Looking further, brand launch must combine a continuous monitoring process to measure value over time to ensure maximum impact and benefit is being derived. This stage may also include press releases, promotional programs, presentation and memorable methods of reaching the marketplace.

It's accurate to conclude that your brand gives your company identity, character, presence in the market and, yes, even respect. There is substantial evidence that this structured process works, in both the short and long view. A brand grows successfully by leaving a lasting mental picture a positive mark upon everyone inside and outside your company. A true value picture like none other. As Rodney blurted out on stage at Dangerfields' that night years ago, "Why am I sweating, I've got the job it's my club".

Look after your club '; The benefits of a professionally developed and well managed brand could astound you.

1.1 Do I need a brand?

Every business has already got a brand, even if it does not treat it as one. Your customers (and potential customers) already have a perception of what your business means to them. Building a brand just means communicating your message to them more effectively so they immediately associate your business with their requirements. Brands can help increase turnover by encouraging customer loyalty and are particularly useful if you are in a fast-moving sector. If your business's environment changes rapidly, a brand provides reassurance to customers and encourages their loyalty.

If you operate in a crowded marketplace a brand can help you stand out. For example,

There are many kinds of adhesive tape, but there is only one Sellotape. If you have no other points of difference and when customers are confronted with a wide choice of comparable suppliers, they will always choose the brand they feel will suit them best. Your suitability for a customer is described through your brand.

Moreover, if you want to add value to your business a successful brand can make businesses more attractive to potential buyers or franchisees.

1.2 Branding a Start up

For start-up and small businesses, branding often takes a backseat to all of the other considerations – such as funding and product development. This is unfortunate, for a company's brand can be vital to its success. Dollar for dollar, it is as important and needed as any other start-up activity.

Recently, a software management company, temporarily named TallyUp, invested in a branding assignment. Its flagship product, a software suite that tracks and runs bonus incentive plans, needed a clear identity and platform to appeal to its target audience – primarily financial executives. The name TallyUp, while somewhat descriptive, did not capture the appropriate and required level of sophistication to attract the desired clientele. TallyUp retained a branding consulting company; They recommended the name Callidus, which is Latin for expert and skillful to effectively and in an instant communicate their position. While both names communicate a similar concept, the new one works on a completely different level. Callidus better suits the ideal position of the company.

Serial entrepreneurs have a great deal of wisdom to share about branding and positioning. You can gather additional useful advice on the challenge of brand development from someone like Thomas Burns, whose story is covered in our article, Building a Credible Brand for Your Small Business.

If you're concerned about the cost of brand development, take heart. While it's easy to spend a lot to create a brand, you do not have to. Read our article, How Much Does a Brand Cost? To understand the price range of brand development.

1.3 Creating a Brand

Once you have worked out your core competencies, brand values, perceived quality and brand stretch, you can communicate them to your customers. Build the message into everything your customer or potential customer sees and hears before they have any direct contact with your business. Make sure your company literature reflects your brand values. If necessary, redesign your logo and company stationery so it provides an immediate visual link to your brand values. (Kenneth A. Fox, Nov-Dec 2002)

For example, if speed is a brand value, add an indication of movement into your company's designs.Reconsider any advertising you may do. Is it in places that reflect your brand values?

Does the copy reflect your brand values?

Make sure you staff understand the brand values ​​and believe in them. Your staff's attitude and behavior will influence the success of your brand more than any promotional activity. Remember that if you make strong customer service a brand value, the brand is damaged if one customer feels that whoever they are talking to does not care about service. Review your systems and make sure every point of contact that a customer or potential customer has reflected your brand values. For example, if being friendly is one of your brand values, make sure anyone who answers the telephone or has direct contact with customers is friendly. (Kenneth A. Fox, Nov-Dec 2002)

1.4 How Much Does a Brand Cost?

How much you can expect to pay for the creation of your brand is the $ 64,000 question. The answer is that the fee does not have to be astronomical, but it can be depending on who you decide to do business with.

Creating a brand is often a classic case of getting what you pay for. Your cousin may create a name and commensurate logo (without applications like letterhead, signage and packaging) for $ 500, or you can pay an international identity and branding company $ 100,000. In theory, that $ 100,000 should by you higher quality images and plenty of targeted branding theory, but that is not always the case. (Kenneth A. Fox, Nov-Dec 2002)

Our recommendation is that emerging companies look for an in-between solution. Look for a company that is experienced in branding small or start-up businesses, and that understands your timing and budget constraints. Reputable firms charge anywhere from $ 25,000 to $ 40,000 for a name and logo. You should be thrilled with the product and get terrific results from a firm in this range. (Michael Long et al, June 2007)

Before choosing a branding, naming or identity company, scrutinize its portfolio to make sure their style matches your tastes. Also, do not hesitate to ask for references-they should be proud to provide them. Call a couple of the references and find out wherever they liked working with the firm.

Finally, remember that branding is a serious, long-term investment. If you're going after or have received outside financing, it should be a line item in your budget. Building a brand is a core business activity, as important as leasing office space, recruiting the right people and developing your product or service. (Michael Long et al, June 2007)

1.5 Finding the Right Branding Company

Companies that create branding and identity are often difficult to distinguish from graphic design firms, but how they go about creating your brand may be much different. There are several important steps to select the right company to help you to brand your new business.

First, ask your contacts which companies they know that specialize in branding. Conduct Internet searches for "naming" and "corporate identity" and "branding." Think extensively about what types of names and logos appeal to you. Research the firms that created the brands that you most admire. Be aware of the firms' creative styles. Choose a company with

A track record for unique and original names, not one that has a history of creating coined names. However, do not go with a highly creative firm if your constituency is very conservative and traditional. (Michael Long et al, June 2007)

Contact a handful of companies and take note of how quickly they get back to you. Do they seem motivated or preoccupied? Is the person who returns your call a partner or a sales representative? Meet with a few different companies and trust the chemistry. If it's there you will know it; If it's not, keep looking. Make sure that the person with you you initially meet? Usually a partner or owner – will do, or at least direct, the work. That way they will be personally motivated to produce results for you. (Michael Long et al, June 2007)

Ask each company about its process. How forthcoming are they? Are the representatives willing to talk about their procedures and the steps that they'll take to create your brand? Make sure you talk about money; They may ask you if you have a projected budget for this project. It's acceptable for them to ask, but it's also okay for you to hear first how much it will cost, without disclosing your budget. How quickly do they get back to you with a written proposal? If you agree on Tuesday to work with them and you have not heard from them by the end of the week, this might not be a good sign. Again, be smart and go with your instincts.

2.0 Top Branding Mistakes

Branding, a commonly used term throughout the business world, essentially means to create an identifiable entity that makes a promise of value. It means that you have created a consciousness, an image, an awareness of your business. It is your company's personality. Numerous businesses try, but many fail at creating a successful brand. For more on the definition of a brand, read What Is a Brand?

Here are 10 of the most common mistakes:

1. Not thinking analytically. Too many companies think of branding as marketing or as having a catch phrase or a logo. It is more than simply vying for attention. A brand warrants attention on a consistent basis, representing something that your audience desires but does not get from your competitors. For example, it could be providing the best customer service in your industry – not just through your tagline or logo – by actually providing the best customer service in your industry.

2. Not maintaining your brand. Too often, in a shaky economy, businesses are quick to change or alter their identity. Too much of this confuses your steady customers. For guidance, think of big brands – Nike, for instance, has used "Just Do It" as a logo for years. One rule of thumb is that when you have become tired of your logo, tagline, and branding efforts, that's when they begin to sink in with customers.

3. Trying to appease everyone. You will never be able to brand yourself in such a way that everyone will like you. Typically the best you can do is to focus on the niche market for your product.

4. Not knowing who you really are. If you are not the fastest overnight delivery service in the world, do not profess to be. Too many business owners think that they are providing something that they do not. Know your strengths and weaknesses through honest analyzes of what you do best.

5. Not fully committing to branding. Often business owners let the marketing and advertising department handle such things as "branding," while they work on sales and other important parts of the business. But sales and branding are tied together as integral aspects of your business. Many Fortune 500 companies are where they are today because smart branding made them household names.

6. Not sharing the joke. If only the people in your office get a joke, it is not going to play to a large audience. The same holds true for branding. If your campaign is created for you and not "them," your brand will not succeed.

7. Not having a dedicated marketing plan. Many companies come up with ideas to market themselves and establish a brand identity but have either the resources nor a plan as to how they will reach their audience. You must have a well-thought out marketing plan in place before your branding strategy will work. For help putting together a marketing plan, see How to Build a Sound Marketing Plan for Your Business.

8. Using too much jargon. Business-to-business-based companies are most guilty of piling on the jargon. From benchmark to strategic partnering to value added, jargon does not benefit branding. If anything, it muddles your message.

9. Trying too hard to be different. Being different for the sake of being different is not branding. Yes, you will be noticed, but not unnecessarily in a way that increases sales.

10. Not knowing when you have got them. Companies that have succeeded in branding need to know when to stop establishing their brand and when to maintain that which they have established. Monitor the results of your branding campaign. If your small business is a local household word, you can spend more time maintaining your professional image.

2.1 First Steps for developing a brand

Before you develop your brand identity, you have to assess your business, how it works and the messages that you want to – and are able to – deliver consistently to your customers. You must be realistic right from the start. There are five key areas to consider.

1. Work out your business, product or service's core competencies. These are what you achieve for your customer, not necessarily what you do. For example, a good wine shop's core competency is selling wine that its customers enjoy – not just selling wine.

2. Assess who your existing and potential customers are and find out what they like and what they do not. For example, if they are driven by competitive pricing, there is little point in you presenting yourself as a premium-price supplier of the same products offered by your competitors.

3. Find out how your customers and your employees feel about your business. Reliable? Caring? Cheap? Expensive? Luxurious? No-frills? Later in the process, these emotional responses (brand values) will form the basis of your brand message.

4. Define how favourably your business is viewed by customers and potential customers – this is your perceived quality. Do they trust your business, product or service? Do they know exactly what it does for them? What do they think of when your brand is mentioned to them? Low perceived quality will restrict or damage your business. High perceived quality gives you a platform to grow. (Stephen M. Wigley, et al, July 2005)

5. Consider how far you can develop your business with its current customer perception without moving away from your core competencies. The amount you can change your offer is your brand stretch. For example, a shop known for selling fresh sandwiches could also consider selling homemade cakes and biscuits without going outside its core competencies. But selling frozen ready meals too may stretch its brand too far. (Stephen M. Wigley, et al, July 2005)

2.2 Managing the Brand

A brand will not work instantly – it will develop strength over time as long as your business consistently communicates and delivers your brand values ​​to customers. Keep all your staff involved in your brand and your business. As your staff will be responsible for delivering the brand, they all need to feel a part of it and believe in it. Discuss your brand values ​​regularly with your staff so they are clear about them. (RE Rios et al, Jan 2009)

Encourage them to offer suggestions to improve your systems so the brand values ​​can be more easily delivered. Monitor your customers' response to the brand regularly and continuously review how your brand values ​​are communicated to them. Get regular feedback from friendly customers and find out if what your business is doing for them matches the expectation your brand creates. Ask dissatisfied customers or former customers too – you learn useful lessons about your brand through honest criticism. (RE Rios et al., Jan 2009)

Regularly review your products, services and systems to make sure they efficiently back up your brand message. For example, if freshness is one of your brand values, are there ways you can deliver the product even more quickly?

Once the brand is developed within your own business and your existing customers, you can use it to attract new customers. Use your core competencies to show the benefits of your business to potential customers. Show what your business can do for them, not just what you do. Make sure every communication with potential customers is also consistent with your brand values. Advertisements and sales literature to potential customers must be visually and emotionally consistent with what you provide to existing customers.

2.3 Extended the Brand

A successful brand can offer opportunities for a business to grow. However, if you are introducing new products or services, you must make sure they are consistent with your existing brand values.

Stretching a brand too far reduces its strength and can damage it. If you are introducing new products or services, consider carefully if they fit with your core competencies and brand values. If they do, brand them in the same way as your existing products and services so they benefit from your existing branding. If they do not, you should consider branding them separately.

If your new products or services remain within your core competencies but not your brand values, you can consider a diffusion brand. A diffusion brand is a different message with its own identity tied to your existing brand. For example, an insurance company's core competency is getting things put right after they go wrong. If it introduces a new service that repairs items rather than pays for their replacement, it should be a diffusion brand: the Fixit Service from XYZ Insurance.

Remember that any problems with a diffusion brand will also damage your main brand, so treat the diffusion brand with similar care. If your new products or services fit either your core competencies nor your brand values, you must brand them separately.

2.4 How Long Will My Brand Last?

Your brand should last as long as you want it to. Barring unforeseen circumstances, such as the sale of your company, a change in leadership, or a major shift in your audience or product offering, your brand is the most important and permanent manifestation of your company and its values. It used to be conventional wisdom that your brand should last 20 years. In the information age, that seems like a long time – and it is. (Tim Ambler et al., July 1996)

Your brand might not last that long because your company may change into something else in months, not years. Still, you should not plan on changing your brand with any regularity. It takes discipline and vigilance to build and maintain a brand. You want it to work for you in the long haul. In time, it will assume a life of its own that transcends the company itself.

3.0 Conclusions

Having considering all the above mention results if a company wants to stand out in his field and make a distinction between themselves and their competitor there is no cast of shadow that they need a branding to explain an unusual line of business through which earn above average return Other wise if they do not have a dedicated marketing plan they have to lose the market.As you learned you must have a well-thought out marketing plan in place before your branding strategy will work. As a result we found that branding is one of the undeniable segments of our business.